Personas in Online Health Communities
Journal of Biomedical Informatics (JBI), 2016
Online health communities (OHCs) are utilized by researchers and practitioners to influence health behavior and offer social support, yet they encounter attrition issues akin to other social media platforms. To address this, personas were developed based on qualitative interviews and survey responses from 184 OHC users, resulting in four personas—Caretakers, Opportunists, Scientists, and Adventurers—informing tailored support strategies to enhance user engagement and satisfaction within OHCs.
Download here